From the category archives:

news

Yesterday morning I got a call from a lady, “I’d like to order pesto rolls and cupcakes”, she said.  Just like I do with every such call, I grabbed my order book to note down the details. I asked my standard set of questions and then finally, the address for delivery.  She said, “That would be next door!”

I was pleasantly surprised! I hadn’t announced about my foray into catering around here, and we don’t really talk much except exchange brief pleasantries when we happen to bump into each other in the elevator. How did she know? She told me she was thrilled to see me in the day’s Mid Day and cooed about the details. (For those of you who don’t know about it, Mid Day is Bombay’s largest local paper, with over 150k daily readers). I knew I’d be in it one of these days, but didn’t expect it to be yesterday, and I certainly didn’t expect it to be this huge! A full page coverage, and the first page too carried a teaser to the story. Have a look at the full story, and to see me giving the camera a big, very conscious smile (it’s hard for me!).

A big thank you too all for your calls, emails, Twitter and Facebook messages!  Your support made my day.

And just so I don’t have another post without a recipe, I’m going to share with you a recipe for a corn and spinach quiche I made a few days ago.

The filling is a little more for a 6-7 inch quiche, but would be perfect for a 9 inch quiche. I scrambled up the leftover filling and topped it over a bread brushed with garlic oil and then toasted it in a cast iron pan (that makes the bread so crunchy) for a snack.

Corn and Spinach Quiche

Corn and Spinach Quiche Recipe
Yield: One 9 inch tart

Shortcrust Recipe
Adapted from: The Ottolenghi Cookbook (IndiaUK)

300g flour
160g butter
70ml ice cold water

 

Corn and Spinach Filling Recipe

2 tbsp olive oil
1 small onion
3 cloves of garlic
1 cup / 200g corn
½ cup spinach, washed and chopped
½ cup / 100ml cream (heavy ream would be lovely, I used 25% fat cream)
3 eggs, beaten
1 tsp chilli flakes
Salt and pepper to taste

  1. Make the shortcrust pastry following the instructions for a perfect pie crust. Blind bake the quiche for 15 minutes, or until slightly golden in colour. Brush with eggwash and bake for another 2-3 minutes. Remove from the oven and set aside to cool.
  2. For the filling, heat the olive oil in a pan and sauté the onions until translucent. Add the garlic and let it cook for another minute or so, until fragrant.
  3. Add the corn and then finally the spinach and cook for 5-7 minutes until the corn is cooked. Set aside, and let it cool.
  4. In a bowl, beat the eggs and stir in the cream. Season with salt and pepper and add the chilli flakes. Add the cooled corn and spinach mixture and check for seasoning.
  5. Pour the filling into the precooked quiche base and bake it in the oven at 175°C/350°F for 15-17 minutes until the egg mixture has firmed up.
  6. Remove from the oven, and let it cool.
  7. Slice up, and eat!

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Red Radish

Popping back in to say a big hello to you again!

My new camera: I have been a delinquent blogger and there is no excuse for it. I’d like to think I have a good enough reason, but I’d rather keep it to myself. Why? Because every time I hear a blogger complain they don’t have time to blog, I wonder why they started blogging.  To add to that reason, my long serving camera died (RIP). I loved my tiny P&S – it gave me results that look like dSLR quality, and for that I’m going to miss it deeply.  Luckily, I didn’t spend too much time moaning over its loss because I got a spanking new Canon T1i / 500D just a few days after, much thanks to orangefoodie!

I’ve been playing around with it and it’s been incredible. Now I understand what people mean when they said that photos from a dSLR would be “something else”.  If you have any suggestions/tips/tricks/favourite online resources on how you use your dSLR, I’d love to hear them!

Food Blogger Dinner: Friday night was the high point of my week. I attended this amazing dinner with fellow food bloggers and writers at a great new restaurant. I was looking forward to meeting them and discussing their blogs with much anticipation. I exchanged words with so many interesting people – some of whose blogs I read regularly, and others that I was only too happy to discover. You have got to read The Knife’s detailed commentary on the event. I only wish there was more time to chat up with everyone; for 15 odd food bloggers and writers, 3 hours just won’t cut it. And what made my evening was Vikram Doctor (yes, he was there too!), India’s best food writer, who works with the Economic Times, telling me that he reads my blog and was looking forward to trying my Hazelnut Cookies. I think I did a pretty good job at not looking too star struck.

PurpleFoodie and Vikram Doctor

Poonam, me and Vikram Doctor (Image courtesy Jyotika, more photos on Facebook.)

Indian Blogger Meetup: Today, I was at a huge blogger meetup hosted by IndiBlogger. I was pleasantly surprised at the number of people that recognised me at the event. More than a few came up to me to say that they enjoy reading my blog or that they tried a recipe from it, and I felt honoured. Thank you, guys! Felt great. :) Incidentally, The Purple Foodie is ranked the No. 1 food blog in India.

PurpleFoodie in The Hindu: Looks like the blog’s on a media roll, this time The Purple Foodie got featured in The Hindu on Saturday! The Hindu is India’s 2nd largest English daily newspaper.

Coming Up: I’m itching to get back to regular food blogging with photos and recipes of sweet goodies, and all the fun that comes with baking and writing. I think I’m going to read my favourite baking books tonight and bake something up tomorrow! It’s probably going to be something from Popina, my new favourite book. And I’m also going to write about this Spanish dish made of bread, tomato, and olive oil. Can you guess what it is?

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Cheesecake Swirled Brownie

These cheesecake brownies are the hottest selling item so far!

It’s been over a week since I last posted and I just wanted to pop in to tell you that I’m still here! It’s too bad that my camera conked off, so I can’t show you what I’ve been baking, but here’s a quick update.

When I’m not bumming around looking for purple carrots or eating pink guava, my time’s consumed with the catering. It’s really hectic, but really fun. Sort of what you always expect with catering and cooking. The highlight so far has been a really big breakfast order for a board meeting for a top city industrialist. I baked through the night because I wanted them to get the food as fresh as possible. Quite a task with my small oven, but great fun. Everything was out of the door at 9am! In case you’re wondering, my best selling bakes are the chocolate cinnamon babka and the cheesecake swirled brownies.

Another bit of good news – I just got featured in the latest edition of TimeOut Mumbai. They certainly had some kind words to say – “After spending many days ogling helplessly at blogger Shaheen Peerbhai’s baked goodies on our computers screens, we can finally order what we see.” Hop over to the catering page for the menu and to order.

Just as I was about to publish this, I found that the olive oil crackers and hummus I posted a while ago have been featured on Slashfood!

Next week’s going to be pretty awesome, too. Why? Because I’m finally FINALLY going to get my dSLR camera! It’s a Canon Rebel T1i / Canon 500D. I’ve wanted this for a while now, and my shipment should arrive any day now. I can’t wait to work on my food photography. I just hope I can get used to it soon and give you some mouth-watering photographs. I’d love to share them with you.

Something else that’s coming up this week is this great dinner party, hosted by Rushina Munshaw Ghildiyal, for Mumbai’s Food Bloggers! I’m going to be meeting many of my fellow local food bloggers for the first time, and I’m really looking forward to it.

Oh, and if you haven’t yet taken the Purple Foodie Quiz, do! Anthony Bourdain’s leading Ruth Reichl by a landslide!

Thanks for reading, thanks for ordering, and thanks for always supporting. =)

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Of Updates and Olive Oil

July 16, 2010

Garlic Infused Oil

Things have been a little quiet on the blog, but it’s quite the opposite in the Purple Foodie kitchen.

Last week, friends who run a Bombay-based lifestyle website coaxed me into selling my bakes. Just two days after that conversation, The Purple Foodie Catering was born. “It won’t be much,” they told me. Clearly, they underestimated their reach. Messages and emails from readers and well wishers poured in, as did orders for a whole bunch of things. My recipe list doubled up as a menu for requests, and that’s how it’s pretty much going to work until I get a few hours to finalise and design the menu. If you’re in Bombay, you’ve got to subscribe to Brown Paper Bag’s weekend guides. They find these cute hole-in-the-wall places and report about new and fun things to do in the city.

A catering mini-launch was just one thing. I also began writing for another popular city blog. I submitted a story that I’m really proud of – a Crawford Market Guide; a guide to the city’s best food market. I worked with Matt to put the the interiors of the market on paper – something that’s not been done before for this Victorian era market. I looked through almost every shop to put together all the information you’re going to need on your next visit to Crawford Market. Be sure to download the map.

All of this week, I’ve pretty much been elbow deep in flour, and absolutely loving every bit of it. So here I am running around getting some basic packaging in place, buying supplies and delivering the bakes! Regular food blogging should resume soonish.

Another thing I wanted to talk to you about is garlic oil. Loads of sliced up garlic, fresh thyme, red chilli flakes infused into fruity extra virgin olive oil over the slightest simmer (yes, simmer because the moisture from the garlic will make the oil bubble and appear as though the oil were simmering). In all of 15 minutes, you will have sweet garlic slices that you could eat without feeling the bite. I can imagine this being so perfect with plain boiled pasta.  And to top that you will be hit by a fragrance of sweet, spicy and herby all at the same time.

Garlic oil is excellent in salad dressings, as a finishing oil for pastas and risottos, or best of all, to make these garlicky baked fries (which incidentally, have got 171K views so far). I pretty much eyeballed the garlic oil, so measurements are approximates: 1 cup extra virgin olive oil, 7-9 cloves of garlic (sliced), a few sprigs of fresh thyme and 1 tsp red chilli flakes. This makes enough to last me about a week, so it should for you, too.

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Remember I told you that I’m working on a chapter for an e-book a while ago? Well, that book, titled 55 Knives, is now complete! Nick Evans of Macheesmo has done a fab job putting together the book of 55 chapters by food bloggers together (thank you, Nick!)

55 knives

What do you get in this book?

  • 55 delicious recipes
  • 55 wonderful short-stories
  • 174 pages of content from the top food bloggers from all over the world
  • Simple ways to reach out to all the authors
  • 3 free coupons for some fantastic cooking products.
  • 30 day warranty for a full refund

To learn more or to buy your copy, simply visit the 55 Knives page and shop online.

Here’s a little snippet of my contribution to the book:

…As I grew up, I began eating out and experiencing a variety of powerful new flavours. I have to say though, not all flavours made my taste-buds dance and sing. The first time I ate blue cheese at a chic restaurant, I couldn’t hold it in my mouth beyond three seconds, and spat it out right into the napkin. I’d like to think it was discreet, but five friends around me disagreed…

You can also read my recipe for Stuffed Eggplants on Page 71 of the book.

What’s great about the book is the fact that these are special recipes and touching stories that are filled with meaning and tradition. These are overflowing with so much love and beauty that will make you laugh out with delight and cry with happiness.

What’s also great is that this is an e-book, one that you can download instantly and read on your computer, iPhone, laptop, iPad, or any other device you use. An e-book is a great idea for such a book. It comes with live links that can take you to pages within the book and to blogs on the internet. You can directly subscribe to other food blogs or follow them easily on Twitter or Facebook. You can also search for ingredients and recipes using the book. No shipping charges, no delivery time, no trees being cut – just a click and the book is yours instantly and forever.

Early bird catches the worm: The book will be sold at a discounted price of $14 (as opposed to $19) until Thursday, June 3rd 2010. So hurry up and grab your copy now. And in case you’re not satisfied, Nick will graciously return your money within 30 days of purchase.

I just got my copy of the book and I’m so exited to read more about some of my favorite bloggers and discover some new ones. I’ve already put Pinch My Salt’s Potato and Leek recipe on my to-do list.

Full disclosure: As a co-author for the book, I receive a small commission from Nick on books sold through The Purple Foodie. So if you’d like to help me out, do buy the book from here!

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